Acquisition Makes AllTrails the Most Comprehensive Resource for Outdoor Enthusiasts to Discover, Plan, and Record Their Activities

San Francisco, CA (Aug 16, 2016): AllTrails, the most extensive online guide to the outdoors, announced today the acquisition of EveryTrail, the GPS-enabled publishing platform.  Both organizations have been recognized as innovators in the outdoor industry and were founded with the goal of making the outdoors more accessible to all.

EveryTrail users will be able to seamlessly sign in to AllTrails.com with their their existing EveryTrail account info and will find all of their EveryTrail trip content intact and automatically imported to AllTrails within 24-48 hours of logging in.

“Technology can help people connect with the outdoors in simple ways, like making it easier to find your new favorite trail,” explained Jade Van Doren, CEO of AllTrails. “Instead of using paper maps for researching and following on the trail, we provide a fun, end-to-end digital experience that’s tailored to every person’s interests and skill level.”

By adding EveryTrail’s user-generated trail data, photos and trips to its current data, AllTrails increases its lead as the largest platform dedicated to helping people safely explore and enjoy the outdoors. With a combined community of over 4 million hikers, trail runners, and mountain bikers sharing their experiences, AllTrails has the most up-to-date information about trails and trail-related activities.

AllTrails acquired EveryTrail from TripAdvisor, which had owned the company since 2011.

About AllTrails
AllTrails helps people explore the outdoors with detailed trail maps, photos, and reviews crowdsourced from a community of 4 million registered hikers, mountain bikers and trail runners. AllTrails has the #1 Outdoors apps for iOS & Android with more than 3 million mobile downloads and reaches 15 million people each year through alltrails.com.